Why Social Media Consistency Matters More Than Volume

Most professionals feel guilty about not posting enough. The truth is that volume is not the main problem. Consistency is.

A feed with three posts a month that all look like they came from the same business builds more trust than a feed with twelve posts a month that look like they came from twelve different businesses.

Consistency is what tells the visitor that there is a real operation behind the account. That signal outperforms almost every posting frequency debate.

Start with a brand system. Post inside it. Let volume grow later.